Pricing

One number. Zero app-store tax.

Web-only billing, same as Spotify and Netflix. Cancel from a one-click portal, keep what you’ve built, and export your data whenever you like.

Starter

Free

For a taste of the planner before you commit.

0forever free
  • One meal plan per week
  • Ten reference recipes
  • Strava integration
  • Every citation included
Most popular

Pro

For serious training

Everything the planner and the coach agent can do, including the 14-day trial.

8
per month, billed monthly
  • Unlimited meal plans
  • Full recipe library
  • Strava + Garmin Connect
  • Photo-to-meal scanning
  • AI coach with citations
  • 14-day free trial, no card needed

Coach

For up to ten athletes

Branded PDF exports and a coach-wide view of every athlete’s week.

19
per month, per coach
  • Everything in Pro
  • Up to ten athletes
  • PDF plan exports
  • Coach branding
  • Priority support

Questions before you commit.

  • Can I cancel anytime?

    Yes. Stripe Customer Portal handles cancellation, payment updates, and invoices — no email, no call.

  • What happens after the 14-day trial?

    You'll be asked for a payment method at the end of the trial. If you don't opt in, nothing is charged and your account downgrades to Starter.

  • Do you offer refunds?

    Within seven days of a new paid subscription, yes. Email us and we refund — no questions asked. After that, you keep Pro until the end of the billed period.